Innovectra Announces Community Yellow Pages Partnership

Local search pioneer set to debut ActivImpact.

We wanted to expand our solutions for small business customers and online consumers by adding Internet based Yellow Pages and Local Search offerings into our mix

Innovectra enables us to accommodate the growing needs our customers have for establishing an effective web presence

By adding Internet-based media to the print Yellow Pages, Community Yellow Pages business customers will be able to expand the reach of their traditional Yellow Pages

We are pleased that Community Yellow Pages has selected Innovectra to become their Internet solutions partner for Local Search

Vienna, Va (PRWEB) October 1, 2008 -- Innovectra Corporation, a leading on-line, local advertising technology company, announced today another new publisher agreement with Community Yellow Pages, a leading independent publisher for directories in Goldsboro, Morehead City, New Bern, Havelock and surrounding areas in North Carolina.

"We wanted to expand our solutions for small business customers and online consumers by adding Internet based Yellow Pages and Local Search offerings into our mix," stated Tim Hughes, the director of sales at Community Yellow Pages. "Innovectra enables us to accommodate the growing needs our customers have for establishing an effective web presence," added Hughes.

The company will be one of the first directory publishers to debut ActivImpact, Innovectra's next generation, Internet publishing platform for digital media.

In addition to featuring its directories on-line, Community Yellow Pages will be offering Internet Yellow Pages and Local Search advertising packages comprised of lead generation sites, online videos, e-coupons and search engine marketing to businesses in and around its East Carolina directory markets.

"By adding Internet-based media to the print Yellow Pages, Community Yellow Pages business customers will be able to expand the reach of their traditional Yellow Pages," according to Tom Lewis, president and CEO of Innovectra Corporation. "We are pleased that Community Yellow Pages has selected Innovectra to become their Internet solutions partner for Local Search," said Lewis.

About Community Yellow Pages:
Based in New Bern, NC, the company publishes four directory editions annually. Nearly 250,000 copies are distributed to approximately 500,000 households in Eastern Carolina. The directory publisher is owned by The Goldsboro News-Argus, a leading regional newspaper covering Wayne County, NC since 1885. The Community Yellow Pages Internet Yellow Pages site will launch later this year.

About Innovectra Corporation:
An online, local advertising technology pioneer, Innovectra Corporation is the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra's ActivDirectory, ActivSearch and ActivImpact products are used in more than 12,000 U.S. cities and towns. ActivImpact creates value for local advertisers by providing advanced search engine optimization and technology that creates LeadSites for local businesses featuring video and mobile offerings. Innovectra and Hagadone Directories, Inc won the Association of Directory Publishers Gold Book Award for Best Electronic Directory. The company's online customers also include Local Insight Media Yellow Pages, LocalTel Yellow Pages, Metro Directories' Atlanta Yellow Pages, Homepages Directories, Ross Yellow Pages and USA Northland Yellow Pages.

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Online Advertising and Video from http://blog.jippidy.com/ on Oct 13, 2008

I definitely agree that video advertising and video yellow pages will dominate most other forms of online advertising. I've seen several companies already pop-up in the Internet offering such services, but I think the ones who can ride the turbulent waves of this economic downturn will fare the best in terms of future profitability. Some of the other sites that I know are offering video advertising to small businesses are CitySearch.com, Jippidy.com, Yelp.com, and Yahoo Local Search.

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